Victoria Ashley
Creative Direction
Brand Strategy
Copywriting
Interiors
& ...
︎ Information
︎ Press
︎ Instagram
︎ ₍𝄐 ̫͡ 𝄐₎
Creative Direction
Brand Strategy
Copywriting
Interiors
& ...
︎ Information
︎ Press
︎ Instagram
︎ ₍𝄐 ̫͡ 𝄐₎
Laundry Day
Website →
Instagram →
Brand Evolution
Year: 2020
Creative Direction, Product Design, Copywriting: Victoria Ashley
Logo & Brand: Justin Sloan
Graphic Design: Carolina Feijo
Photography: Steven Minor
Website →
Instagram →
Brand Evolution
Year: 2020
Creative Direction, Product Design, Copywriting: Victoria Ashley
Logo & Brand: Justin Sloan
Graphic Design: Carolina Feijo
Photography: Steven Minor
About Laundry Day
Laundry Day believes home is where you find inspiration, where you find calm, where you recenter yourself. We produce thoughtfully designed, unique, and playful smoking accessories that inspire intentional moments.
Laundry Day’s emphasis on art and design contemplates the relationship between objects, ourselves, and our environments. In addition to our core collection, Laundry Day presents a selection of curated collaborations with independent artists and designers, which prompt explorations into experiential means of living.
Brand Evolution
Laundry Day is inspired by the world around us. We pay close attention to our surroundings and place a distinct focus on reflecting our interests and visual language through carefully designed products.
Our visual identity, packaging, and direction of programming, have shifted to match the evolution of ourselves and the collective that we envision moving forward. Inspired by museum bookshops, gallery settings, and global art institutions, our new direction reflects our passion for creativity and the importance of inviting innovation, engagement, and play into everyday living.
Laundry Day believes home is where you find inspiration, where you find calm, where you recenter yourself. We produce thoughtfully designed, unique, and playful smoking accessories that inspire intentional moments.
Laundry Day’s emphasis on art and design contemplates the relationship between objects, ourselves, and our environments. In addition to our core collection, Laundry Day presents a selection of curated collaborations with independent artists and designers, which prompt explorations into experiential means of living.
Brand Evolution
Laundry Day is inspired by the world around us. We pay close attention to our surroundings and place a distinct focus on reflecting our interests and visual language through carefully designed products.
Our visual identity, packaging, and direction of programming, have shifted to match the evolution of ourselves and the collective that we envision moving forward. Inspired by museum bookshops, gallery settings, and global art institutions, our new direction reflects our passion for creativity and the importance of inviting innovation, engagement, and play into everyday living.
