Victoria Ashley
Creative Direction
Brand Strategy
Copywriting
Interiors
& ...
︎ Information
︎ Press
︎ Instagram
︎ ₍𝄐 ̫͡ 𝄐₎
Creative Direction
Brand Strategy
Copywriting
Interiors
& ...
︎ Information
︎ Press
︎ Instagram
︎ ₍𝄐 ̫͡ 𝄐₎
Laundry Day
Original Branding
Brand Identity and Packaging
Year: 2020
Creative Direction, Product Design, Copywriting: Victoria Ashley
Graphic Designer: Mark Mabey
Original Branding
Brand Identity and Packaging
Year: 2020
Creative Direction, Product Design, Copywriting: Victoria Ashley
Graphic Designer: Mark Mabey
Laundry Day is a cannabis brand founded with a mission to change the visual narrative behind its use. At the forefront of design-forward smokeware, Laundry Day products are built to seamlessly blend into the rest of your home decor – so naturally its packaging needed to achieve that same purpose.
To compliment the artful nature of the product-line, packaging direction was developed using a subtly bright palette, playful shapes, and bubbly yet sophisticated type. Retail ready packaging tailored to modern shopping boutiques and customers.
To compliment the artful nature of the product-line, packaging direction was developed using a subtly bright palette, playful shapes, and bubbly yet sophisticated type. Retail ready packaging tailored to modern shopping boutiques and customers.
