Victoria Ashley
Creative Direction,
Brand Strategy,
Copywriting,
Interiors,
& ... 

︎ Information
︎ Press
︎ Instagram

︎ ₍𝄐 ̫͡ 𝄐₎



Victoria Ashley
Creative Direction
Brand Strategy
Copywriting
Interiors
& ...

︎ Information
︎ Press
︎ Instagram
︎ ₍𝄐 ̫͡ 𝄐₎
















A-001 Ashtray
Website →

Creative Direction, Copywriting, Marketing Victoria Ashley
Designer: Alvaro Ucha Rodriguez
Graphic Design: Carolina Feijo

Video
Creative Direction: Laura Doardo
Filmed by: Edu Piraces

Photography: Steven  Miner

Launched: 2022
Press: Hypebeast, GQ, Vice, and more

About the Design


The A-001 ashtray is comprised of two core elements forming a functional object suitable for private and public contexts alike. Influenced by the simplistic design of industrial objects found in public spaces, A-001 bridges the gap between the exterior world and our personal surroundings.

Made of stainless steel and intended for interior or exterior use.
Composed of two detachable compartments, an interior structure to rest your rolled items, and an exterior holder which functions to mount the vessel and host the ash. The semi-enclosed design and the seamless separation of the two components offer a simple cleaning experience. This refined design is intended to exist in a myriad of spaces while supporting your everyday needs.


Dimensions: 104.7 mm x 104.7 mm x 50.8 mm

About the Designer

Alvaro Ucha Rodriguez is an Argentine-Spanish designer currently based in

NYC. Through his common use of wood and metal, playful construction techniques are used to highlight the simplicity and understanding of his compositions. He is inspired by everyday interactions with products and

This product launched with a limited edition zine highlighting design inspirations behind the product.